Sunday, August 1, 2010

$600 'the only 3D video camcorder' DXG-5D7V by Hammacher-Schlemmer up for Pre-sale

Hammacher-Schlemmer dual lens (3D) VGA shooter DXG-5D7V for pre-sale- $600 shipped by 8/6/2010 when u order it TODAY. with Lifetime GUARANTEE (see website for details).


NO HD! but capable of shooting 2D as well as 3D.... Hard to say regarding images and videos quality will come out. Better hold on tight for reviews before clicking on 'Add to Cart'; as it's said 'better to be safe than sorry'.
Is it worth $600? You be the judge!

Hammacher DXG-5D7V 3D camcorder
Order it here: http://www.hammacher.com/Product/78649?promo=Electronics-TV-Video&catid=95

DXG-5D7V 3D Pocket Camcorder Specifications:

Availability: Pre-sale at www.hammacher.com; Shipment date of August 6, 2010
Price: 3D Camcorder & Media Player Bundle – $599.99
Dimensions: 1.63" (W) x 4.88" (H) x 2.93" (D)
LCD: 3.2-inch 3D TFT Display
Storage: 128MB Built-in Memory; Supports High-Capacity SD Cards up to 16GB
Video Resolution & Format: VGA Standard 3D Dual-Lens Technology; H.264 AVI File Format
Still Photo Resolution & Format: 5-megapixel; JPEG format
Power Supply: NP-60 Li-ion Battery
Zoom: 4X Digital Zoom (2D mode only)
Connections: HDMI interface and cable; USB/AV cable for connecting to the TV or to your PC or Mac
Software Included: 3D Video Conversion Software
Other Items Included in Package: 3D Media Player, Camcorder case, HDMI cable, USB/AV cable, NP-60 Li-ion battery, battery charger

DXG 3D Media Player Specifications:

Dimensions: 8.39" (W) x 5.41" (H) x 0.94" (D)
LCD: 7" Parallax-Barrier Auto-Stereoscopic (Glasses-Free) TFT Display
Resolution: 800×480
Display Effects: Normal, black and white, Sepia, Lens Distortion
Video Format & Resolution: MPEG4, AVI, 720×480p at 30fps
Audio & Image Format: MP3; JPEG
Control Format: Touchable Keys, Remote Control
Audio & Video Output: AVOUT, Earphone Stereoscopic Output
Storage: Supports SD/MMC
Power Supply: 5V DC, 2A
Output Interface: USB 2.0


COPYRIGHT © 2010 HAMMACHER SCHLEMMER & COMPANY, INC. ALL RIGHTS RESERVED.

Friday, July 30, 2010

Sinar p-SLR Professional tool for 35mm photographers


The Sinar p SLR was developed especially for photographers who wish to avail themselves of the unique
advantages and quality characteristics of a Sinar view camera while using their digital single lens reflex
cameras. Exact control of the perspective and  selective sharpness – the most important creative tools in
photography – can be set and evaluated precisely on a view camera. All these advantages now have also
become available to users of 35 mm cameras. This well thought-out solution is further enhanced by the
significant increase in quality provided by the use of high resolution lenses developed by Rodenstock
especially for digital  photography.

Whether Canon or Nikon – Sinar offers solutions for all currently available single lens reflex cameras. 
The change to a digital back is accomplished by means of one of the many available adapters. 
Thanks to the universal quick clamping  adapter, conversions using the various components are very
easy and performed within a short time. This Sinar p SLR conforms to the Sinar tradition of offering
modular systems to photographers in keeping with the latest trends of the market.

       Sinar p3 slr - Canon Adaption                             Sinar p3 slr - Nikon Adaption                              Sinar p2 slr - Nikon Adaption                 


Advantages: 
• Unlimited freedom for image creation
• Inserting existing lenses with Copal shutter
• Inserting Hasselblad -V lenses
• Versatile use of an existing single lens refl ex camera
• Economical use of existing Sinar View Camera for a digital solution
• Quick change from vertical to horizontal format
• Adapters for most 35 mm camera
• Unique expansion possibility for live image by means of an accessory monitor
• Enhanced quality with the use of medium format and view camera lenses
• Strain relief for USB and power supply cables
• Versatile assortment of professional accessories such as lens hood and filters


Copyright Sinar Photography AG
Farbhofstrasse 21
8048 Zürich/Switzerland
Phone +41 (0)44 217 80 30
Fax +41 (0)44 217 80 50
contact@sinar.ch

www.sinar.ch

Wednesday, July 28, 2010

REVIEW : Sony alpha390 with 18-55mm Kit lens for $600

Sony Alpha390: 14.2MP CMOS sensor, Live View with Quick Auto Focus, SteadyShot INSIDE™ image stabilization, on-screen Help Guide, Graphic Display, Tiltable 2.7" Clear Photo LCD Plus display, high sensitivity ISO 3200, 18-55mm zoom


Review:
Pros
RAW image quality are average to good
 Image Stabilization is good
Handling and Feel is extremely good and comfortable
Tilting 2.7-inches screen @ 230k-dot resolution (vs. Nikon D3000- 2.5-inch)
Live View ( no Live Viewn in Sony A290)
Wireless flash capability
Beginner's dSLR, made easy to use
Cons
Images are soft at almost all ISO
Extremely small Viewfinder
Poor 2.5 Frames/sec burst mode
No movie mode
Non-Adjustable Noise reduction
Few external Control, No Video Jack (cannot be connected to TV)
Lack of AF assis Lamp ..AF struggle in Low Light
Poor battery Life
White Balance off in certain condition



CONCLUSION:  Sony Alpha390 is a decent camera but there are better choices available on markert at this price point. If price is dropped from $600 to $450-$500, then it would have been a very good choice at that price. With no movie mode as Nikon D5000 available at this price, its up for a serious challange. However the Image quality was still little above average.

Rating: 6.5/10



PRODUCT SPECIFICATION:


Exposure System
  • Creative Style : Standard, Vivid, Portrait, Landscape, Night view, Sunset, B/W Contrast, Saturation, Sharpness
  • Exposure Compensation : ±2EV (in 0.3 EV steps)
  • Exposure Settings : Auto, Auto Flash Off, Program Auto (P), Aperture priority (A), Shutter priority (S), Manual (M)
  • ISO : Auto, 100 to 3200 (in 1 EV steps,Recommended Exposure Index)
  • Metering : TTL metering w/ 40-segment honeycomb-pattern SPC
  • Metering Modes : Multi-segment, Center-weighted, Spot
  • Metering Sensitivity : EV2 - 20 at ISO100 with F1.4 lens, (EV4 - 20 in spot metering mode)
  • Scene Mode(s) : Scene selection (Portrait, Landscape, Macro, Sports, Sunset, Night portrait/Night view)
  • White Balance Mode : Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Custom

Recording
  • Media Type : Memory Stick PRO Duo™ media / , SD and SDHC memory card,
  • Still Image Max Effective Resolution : Approx. 14.2 megapixels
  • Still Image Mode : RAW, RAW+JPEG, Fine, Standard
  • Still Image Size 16:9 : L size: 3872x2576 (12M) M size: 2896x1920 (6.5M) S size: 1920x10280 (2.5M)
  • Still Image Size 3:2 : L size: 4592X3056 (14M) M size: 3408X2272 (7.7M) S size: 3408X2272 (3.5M)
Drive System
  • Drive Mode : Single-shot, Continuous, Self-timer, Self-timer Continuous, Bracketing, Remote Commander
Focus Control
  • AF Modes : Single-shot AF, Automatic AF, Continuous AF, (AF/MF selectable)
  • Focus Area : Wide (Up to 3 active focus points glow), Spot, Local (9 local areas selectable)
  • Focus Features : Predictive control, Focus lock, Eye-start AF, AF illuminator (Built-in flash, Range: approx. 1-5m)
  • Focus Points : 9 points
  • Focus Sensitivity : EV0 - 18 (ISO100)
  • Focus System : TTL phase detection system
Advanced Features
  • Advanced User Interface : "Easy-to-understand Graphic Display and on-screen Help Guide User-friendly function menu"
Imaging Sensor
  • Anti-Dust : Charge protection coating on low pass filter and image-sensor shift mechanism
  • Color Filter System : RGB primary color filters
  • Imaging Sensor : APS-C size CCD sensor (23.6x15.8mm)
  • Pixel Gross : Approx. 14.9 megapixels
  • Processor : BIONZ™ image processor
LCD Display
  • Angle Adjustment : Yes(upward by up to 135 degrees, downward by up to 55 degrees)
  • Brightness Control : Auto Brightness Control (Auto setting in 2 steps, manual setting in 5 steps)
  • Coverage : 100% (Playback), 90% (Live View)
  • Customization : Display color (Black, White, Brown, Pink)
  • LCD Type : 2.7” TFT Clear Photo LCD (230,400 pixels)
  • Live View : Quick

Software
  • Operating System Compatibility : Microsoft Windows 7/Windows Windows XP* SP3 / Windows Vista** SP2 / Mac OS X ?v10.4 or later? *64-bit editions and Starter (Edition) are not supported. **Starter (Edition) is not supported.
  • Supplied Software : PMB (Picture Motion Browser) Image Data Converter SR Image Data Lightbox SR
Weights and Measurements
  • Dimensions (Approx.) : Approx. 128.1 x 97.1 x 83.5mm (W/H/D, excluding protrusions)
  • Weight (Approx.) : Approx. 497g (without battery, memory card, accessories)
Viewfinder
  • Diopter Adjustment : -2.5 - +1.0m-1
  • Field of View : 95%
  • Focusing Screen : Spherical Acute Matte Screen
  • Type : Fixed eye-level, penta-Dach-mirror
Camera
  • Camera Type : Sony Digital SLR camera with built-in flash and inter-changeable lenses
Convenience
  • Live View : Quick
Optics/Lens
  • Lens Mount Type : Sony α lens, Minolta and Konica Minolta AF lens
  • Magnification : 0.74x (with 50mm lens at infinity)
Interface
  • BRAVIA® Sync™ : Yes, via HDMI with compatible BRAVIA HDTV
  • HD Output : HDMI
  • Memory Card Slot : Dual memory card slot: Memory Stick PRO Duo™ media SD and SDHC memory card
  • Tripod Mount : Yes, 1/4"-20
  • USB Port(s) : USB2.0 Hi-speed (mass-storage, PTP) 
Power
  • Battery Type : NP-FH50
  • Number of Still Images : Approx. 510 images with viewfinder, approx. 230 images in live view mode (CIPA standard)


Flash
  • Flash Compensation : ±2EV (in 0.3-stop increments)
  • Flash Coverage : 18mm in focal-length of lens attached
  • Flash Metering System : ADI flash (automatic change for Pre-flash TTL)
  • Flash Modes : Auto, Fill-flash, Red-eye reduction, Rear sync, Slow sync, Hi-speed sync*., Wireless
  • Flash Type : Escamotable automatique
  • Guide Number : 10 (in meters at ISO100)
  • Recycling Time: Approx. 4 sec.



In the Box

  • NP-FH50 Rechargeable Battery
  • Software CD-ROM
  • DT18-55mm SAM Kit Lens
  • Shoulder strap
  • USB cable
  • BC-VH1 Battery Charger
  • Body cap 


© 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, α, BIONZ, BRAVIA, Sync, Clear Photo LCD Plus, SteadyShot INSIDE™, Memory Stick, Memory Stick Duo, Memory Stick PRO-HG Duo, InfoLITHIUM, HDNA, and Stamina, are trademarks of Sony. HDMI is a trademark of HDMI Licencing LLC. All other trademarks are trademarks of their respective owners. Non-metric weights and measurements are approximate and may vary.

Japan only- Panasonic HDC TM650 3D Camcorder around $1,480

 Panasonic HDC TM650  3D Camcorder

  
Panasonic bells again for the world’s first consumer 3D camera, the HDC-SDT750, for the American market (release in October). The device was announced [JP] today in Japan as well, but Panasonic made some changes. And it showed another model, too, the HDC-TM650 (pictured), which hasn’t been announced for other markets thus far.


The Japanese version of the SDT750 (shown on the right in the pic below) comes with a whopping 96GB of internal memory, but on the flipside, Panasonic decided to sell the 3D lens separately in its home market. It will cost $1,800 ($400 more than the American model with the lens) and go on sale two months earlier, in late August. The 3D lens will set Japanese buyers back another $430.

The HDC-TM650 is very similar to the SDT750 but comes with just 64GB of internal memory (instead of 96GB), a 2.7-inch screen (instead of 3 inches), and a stereo mic (instead of a 5.1 mic). At 388g, it’s lighter than its bigger brother (440g/including battery). It will hit Japanese stores in August, too (price: $1,480).*


*Via AV Watch [JP] and CrunchGear.com

PANASONIC LUMIX LX5

 PANASONIC LUMIX LX5, THE ULTIMATE COMPACT HIGH-PERFORMING DIGITAL CAMERA AIMS FOR SUPERB PHOTO QUALITY, ESPECIALLY IN LOW-LIGHT ENVIRONMENTS



Panasonic LUMIX LX5 Features New High Sensitivity CCD and F2.0 Leica Lens for Shooting Stunning Photography and Vivid High Definition Videos

SECAUCUS, NJ (July 21, 2010) – Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video.  With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile. 

The Panasonic LUMIX LX5 is a unique compact digital camera in that it offers superb image quality along with a super-bright lens and increased creative modes.  The F2.0 lens is twice as bright as a F2.8 lens, making it easy to produce beautiful photos with a soft-focused background thanks to the shallow depth of field provided by the extra light. In addition to the newly-designed lens, the LUMIX LX5 features an image processing engine that combines technologies resulting in professional-quality photos, especially in low-light situations.  Like its predecessor, the LUMIX LX5 features the highly-acclaimed 10.1-megapixel CCD, but it has an expanded dynamic range by increasing the sensitivity and the saturation.

The newly developed Venus Engine FHD image processor enables higher-speed, higher-performance while compiling the Intelligent Resolution technology. The triple CPUs in this imaging engine dramatically speeds up processing while achieving exceptional noise reduction performance. With its high-sensitivity CCD and the brightness of the lens, minimum illumination of the LUMIX LX5 is as low as 3 lux while shooting video.

In addition to capturing high-quality still photos, the LUMIX LX5 can record HD videos in AVCHD Lite, a format that allows almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. Creative video shooting modes include Creative Movie mode, where users can set shutter speed and aperture manually to make even more impressive movies. My Color mode and Film mode are available for more extended expression not only in photography but also in videography.  The LUMIX LX5 also features Dolby Digital Creator to record high quality audio and the 3.8x optical zoom is available while shooting video.

The LUMIX LX5 has also been redesigned externally – with a thicker grip making it easier to hold and a newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly. The LUMIX LX5 also features a hot shoe, which allows for the attachment of a wide-variety of accessories, such as an optional Live View Finder which helps shooting under strong daylight with high visibility or an external flash. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.

Other features of the Panasonic LUMIX LX5, include:
  • The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.
  • Battery life is extended to shoot 400 photos (CIPA) per a single charge.
  • A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1),  Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).
The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $499.95 and will be available in black and white models.

·Leica is a registered trademark of Leica Microsystems IR GmbH.
·The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
·The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
·The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.
·AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played on a device that does not support the AVCHD standard.
·Dolby and the double-D symbol are trademarks of Dolby Laboratories.
·HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
·YouTube is a trademark of Google Inc.
·All other company and product names are trademarks of their respective corporations.
·This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
·Some accessories are not available in some countries.
·The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
·Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos.

Copyright © 2010 Panasonic Corporation of North America. All rights reserved.

CAMCORDER REDEFINED: SONY DEBUTS WORLD’S FIRST CONSUMER INTERCHANGEABLE LENS HD CAMCORDER

Introducing the World's first interchangeable lens HD consumer camcorder Sony NEX-VG10 

 

Sony Handycam NEX-VG1 lens demo 

Price and Availability
The NEX-VG10 will be available in September for about $2,000 and presales on www.sonystyle.com will begin July 14. They will also be available at Sony Style retail stores and at authorized dealers nationwide.


SAN DIEGO, June 13, 2010 Following the 25th anniversary of its industry-leading Handycam product line, Sony today announced the innovative NEX-VG10 Interchangeable Lens HD Camcorder.
The new NEX-VG10 is the world's first consumer camcorder with interchangeable lenses and the first Handycam camcorder to feature an extra-large ExmorTM APS HD CMOS sensor.
"The NEX-VG10 takes Sony's Handycam line to the next level by allowing unprecedented artistic expression that isn't possible with conventional consumer video cameras," said Andy Bubala, director of Sony's camcorder business. "With this camcorder, video enthusiasts and photographers can now capture cinematic full HD movies and premium stereo sound."
Sony's NEX-VG10 Interchangeable Lens HD Handycam Camcorder is equipped with the same ExmorTM APS HD CMOS sensor used in the "NEX-5" and "NEX-3" digital cameras and compatible with the high grade "E-mount" series of smaller, lighter lenses optimized for video shooting with silent operation and AF. It is also compatible with a wealth of "A-mount" interchangeable lenses used by Sony's existing alpha DSLR camera lineup via a mount adapter (sold separately), including award winning Sony G Lenses and Carl Zeiss branded lenses.
Coupled with Sony's powerful BIONZ processor, the camcorder's ExmorTM APS HD CMOS sensor realizes high resolution video and 14 megapixel still images. Approximately 19.5 times bigger than the standard sensor found in conventional camcorders, the APS HD CMOS sensor enables an extremely shallow depth of field. This allows videographers to achieve cinematic results with stunning background defocus (bokeh). Users can also enjoy DSLR-quality photo capture with features like Auto HDR, Handheld Twilight, and Anti Motion Blur, as well as catch fast action sequences with a continuous burst rate of up to seven fps.
The NEX-VG10 can capture full 1920x1080 high definition video at up to 24Mbps for amazing clarity and detail, ideal for recording on to Blu-ray DiscTM media. It also comes with an E-mount 18-200mm lens optimized for video shooting that offers a powerful 11x optical zoom in addition to a silent auto-focus system and Optical SteadyshotTM image stabilization with Active Mode for superior versatility.
Satisfying the needs of serious videographers, sound quality matches the stellar imaging performance of the NEX-VG10. Its Quad Capsule Spatial Array Stereo Microphone uses advanced processing algorithms to combine signals from four individual microphone capsules.The result is exceptionally clear stereo audio with high directional response, allowing videographers to capture more sound from their subject and less background noise. The camcorder also features dedicated inputs for optional external microphones and headphones to monitor sound levels.
The camcorder's TruBlackTM technology brings remarkably higher contrast and brightness to its 3.0" Xtra Fine LCDTM swivel display, delivering more natural, realistic colors and easier viewing in bright conditions. The LCD is supplemented by a high-resolution adjustable electronic viewfinder that helps framing, monitoring and capturing clear images.
Compact and easy to handle, the NEX-VG10 gives videographers the flexibility of a removable lens with the ergonomics and operability of a Handycam camcorder. An intuitive jog dial and hotkeys make it easy to navigate menus and adjust shooting parameters, including full manual control of Iris, Shutter Speed, Gain and White Balance for professional results.
Dual accessory shoes (Alpha Hot Shoe/Universal Cold Shoe) allow for many still photography and video accessories, such as the ECM-CG50 shotgun microphone and external flash lighting. There's also a choice of rechargeable battery options, including the NP-FV100 that provides up to 315 minutes of continuous HD shooting (may vary), and a specially designed soft carrying case.
Included with purchase as a download voucher ($99 value), Sony Vegas Movie Studio HD Platinum 10 video editing software includes powerful tools for video compositing, color correction and sound mixing to produce cinema-quality HD movies with ease. You can also share your creations via DVD, Blu-ray DiscTM media, or upload to the web all from one simple program.
The NEX-VG10 accepts both Memory Stick PRO DuoTM (including Memory Stick PRO-HG DuoTM) and SD (including both SDHC and SDXC formats) media. Users can record up to four hours of high definition footage (1920x1080, FH mode) when using the 32GB memory card.
Sony's Memory Stick PRO-HG Duo HX offers an industry leading 30MB per second transfer rate, which means Handycamusers can upload video clips in a fraction of actual playback time.


Panasonic 3D Camcorders & Cameras ... Is it the future?

Panasonic launches 3D camcorder ...Future or Fail???

PANASONIC ANNOUNCES DEVELOPMENT OF WORLD’S FIRST* INTERCHANGEABLE 3D LENS FOR LUMIX G MICRO SYSTEM**
SECAUCUS, NJ (July 27, 2010) – Continuing its record of 3D technology leadership, Panasonic today announced the development of the world's first* digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful lineup of interchangeable lenses as part of the LUMIX G Micro System**, the twin-lens will allow high-quality shooting in 3D. Panasonic plans to release this new lens for sale before the end of the year.


“This year will be remembered as the ‘First Year of 3D Era’ and Panasonic has already taken the lead by launching 3D-capable VIERA™ televisions and Blu-ray™ 3D Disc Players,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With Panasonic’s development of a twin-lens capable of 3D shooting, the company is providing consumers with a way to capture their own 3D content, which they can then enjoy watching in the comforts of their own home. Panasonic is dedicated to evolving the 3D ecosystem, letting consumers create and display lifelike 3D images in their homes.”


Currently, 3D shooting with an interchangeable lens system camera is possible only by using panorama systems or by combining two lenses and two CCDs. However, these systems are not ideal and have difficulty capturing moving objects. Panasonic's new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses that are then processed with a 3D image processing system. Thanks to Panasonic's advanced technologies in optical technology, image processing systems, and lens barrel design, the 3D lens will be compact in size.


This new compact 3D-capable interchangeable lens will be easy to handle and allow instant 3D shooting, without distortion or time lag between left and right images – even when shooting moving objects.


*For a digital interchangeable lens of July 28, 2010.
** Compatible models to be announced at a later date.
About Panasonic Consumer Electronics Company


Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.


For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.
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PANASONIC UNVEILS THE WORLD’S FIRST 3D CONSUMER CAMCORDER, COMPLETE WITH A 3D CONVERSION LENS*1

 

New Panasonic HDC-SDT750 Shoots 3D Video Ready to Play Back on 3D-Capable Televisions, Perfect for Creating a 3D Entertainment Ecosystem at Home
SECAUCUS, NJ (July 27, 2010) – Panasonic ,today announced the launch of the Panasonic HDC-SDT750, the world’s first consumer 3D camcorder, which includes a 3D conversion lens*1 that enables the camcorder to shoot powerful and true-to-life 3D video content.  The Panasonic SDT750 is a user-friendly consumer 3D camcorder that makes experiencing 3D at home easy and affordable*2. In addition to shooting 3D, the SDT750 can record full 1080p High Definition (HD) in AVCHD, when the 3D conversion lens is unattached, and includes powerful features such as a 3MOS system, a Leica Dicomar lens and a 12x optical zoom.



“As a result of research conducted through Panasonic Hollywood Laboratory, Panasonic developed a professional 3D system camera and successfully brought high-quality Full HD 3D images to the home for viewing on Panasonic VIERA Full HD 3D televisions. But now, Panasonic has taken it one step further and developed the world’s first consumer 3D camcorder, the HDC-SDT750 – creating a 3D ecosystem available for consumers in the home,” said Chris Rice, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.  “Incorporating Panasonic’s professional broadcast technology and bringing it to an easy-to-use consumer model, the SDT750 makes high-quality 3D video content a reality in the home.”


To shoot 3D video with the Panasonic HDC-SDT750 camcorder, the user needs to attach the 3D conversion lens that comes included, to record dynamic images. The specially-designed 3D conversion lens records right-eye and left-eye images simultaneously through its two lenses, thus resulting in video that can be viewed in 3D. The right and left images (each with 960 x 1080 pixels) that enter through the lenses are recorded using the side-by-side method.


The Panasonic SDT750 features a Time Lapse Recording feature, which plays a scene such as a sunset or a blooming flower at an accelerated speed, similar to a fast-forward.  By setting the recording interval to 1 second, 10 seconds, 30 seconds, 1 minute or 2 minutes, the user can view an otherwise long recording in a reduced time period. For example, when a scene is recorded at the 1-second interval setting, a 10-minute sunset scene can be played back in approximately 10 seconds, making the slow change in the subject appear as if it were taking place in a very short time. This interval recording feature is also available when the 3D conversion lens is attached to the SDT750.


Panasonic offers a 5.1-channel audio recording sound system that uses five microphones, so when voices are recorded from the front, right, left and back are played on a 5.1-channel home cinema system, users are surrounded by clear, detailed sound that makes them feel as if they are right in the middle of the action. The Focus Microphone function, which has been made possible by five highly-directional microphones, picks up the sounds from sources in the area in front of the camcorder, regardless of whether the lens is focusing on a near or distant object. It also allows footage recorded in 3D to be enjoyed with lifelike and dynamic sounds.
The high-sensitivity 3MOS System has 7.59 million effective motion image pixels (2.53 megapixels x 3), so this advanced image sensor separates the light received through the lens into the three primary colors – red, green and blue – and processes each color independently. As a result, the Panasonic SDT750 produces beautiful images with rich color quality, detail and gradation.  Adding to the quality, the SDT750 also features a large-diameter (46mm) F1.5*3 Leica Dicomar lens and Crystal Engine PRO, a high-speed processing unit – both components which contribute to the effectiveness of the camcorder’s light gathering, increased sensitivity, and reduced noise when shooting, even in dim lighting. 


Users can play back 3D videos recorded on the Panasonic HDC-SDT750 on 3D-capable televisions, such as Panasonic VIERA® Full HD 3D televisions, including the TC-P50VT25, TC-P54VT25, TC-P58VT25, TC-P65VT25 and the TC-P50VT20 models. Playback using a VIERA TV is done by connecting the 3D camcorder to the television using an HDMI cable. In addition, it is also possible to play 3D images recorded on SD Memory Cards by using an AVCHD compatible player,*4 such as a Panasonic 3D Blu-ray Disc player – the DMP-BDT350 or DMP-BDT300 models are currently available.  When watching 3D content recorded by the SDT750 on any of the Panasonic Full HD 3D VIERA televisions, users can view the true-to-life content and the VIERA television will automatically engage the side-by-side method for smooth viewing of 3D content – no change of settings necessary.


The SDT750 comes with HD Writer AE 2.6T PC editing software, which allows users to easily edit recorded 3D images, and save them onto PCs or Blu-ray/DVD discs. HD Writer AE 2.6T features a "Smart Wizard" that starts as soon as the SDT750 is connected to the USB port of the computer, which gives simple on-screen guidance. HD Writer AE 2.6T also enables easy uploading and sharing online without the need for any cumbersome processes, so that even an inexperienced user can post video clips on the web. When uploading 3D images from a PC onto the web, they must first be converted into 2D images.


Even without the 3D conversion lens attached, the Panasonic SDT750 is an innovative and high-performance Full HD camcorder that is equipped with a wide range of sophisticated functions, including the 3MOS System, which features improved noise reduction (NR) technologies, and a wide-variety of manual adjustments controlled by a manual ring for easy, creative shooting. The manual ring provides convenient, fingertip control of the focus, zoom, exposure (iris), shutter speed and white balance settings. Using the ring is extremely intuitive, comfortable, and user-friendly. Only the white balance setting is available when the 3D conversion lens is attached. The SDT750 can shoot 1,080/60p recording (Full-HD 1,920 x 1,080, 60 progressive recording) and produces rich expressive images, with no detail loss and flickering. 


Panasonic’s Intelligent Auto (iA) function makes the SDT750 extremely easy to use. When the 3D lens is not attached and iA is engaged, the SDT750 automatically selects the most suitable shooting mode with the press of a button. While shooting HD video, the Panasonic SDT750’s iA function offers the following six functions: Face Recognition, the new HYBRID O.I.S., AF/AE Tracking, Intelligent Scene Selector, Face Detection and Intelligent Contrast Control. HYBRID O.I.S., a new feature, provides extremely accurate hand-shake correction with its four-axis blur detection, resulting in steady images while zooming or shooting on the move.


Other features of the Panasonic HDC-SDT750 include:


  • Auto Power LCD automatically adjusts the brightness of the screen according to the shooting environment for comfortable use in a variety of different lighting situations.
  • Large 3.0” touch-screen LCD allows icons to be easily operated by touching them with a fingertip. On the LCD, recorded 3D images are displayed only as the 2D images that were recorded with the left lens.
  • Eco Mode automatically turns off the power when the camcorder is not operated for five minutes, reducing wasteful energy use and saving battery power.
  • Pre-Rec allows for the camcorder to continuously record three seconds of content into internal memory. Then, when the record button is pressed, the three seconds immediately prior will have been recorded.
The Panasonic HDC-SDT750 will be available in October 2010 with a suggested retail price of $1,399.95. For more information on Panasonic camcorders, please visit: www.panasonic.com/dvc.


*1 As a consumer camcorder with 3D conversion lens for the AVCHD standard (as of July 27, 2010).
*2 A TV that is capable of side-by-side method 3D playback, 3D Eyewear, and HDMI cable connection are required to play the recorded 3D images.
*3 F3.2 when the 3D conversion lens is attached.
*4 If the player/recorder is incompatible with 3D, the 3D mode must be set on the TV manually
*Design and specifications are subject to change without notice.


About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom

**Copyright © 2010 Panasonic Corporation of North America. All rights reserved.



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